5 Ways to Increase Your Brand’s Web Presence on Google
“Google It.” How often do you use this phrase in your life? Is somebody looking for a great doughnut place nearby? Google it. Why is your car making that strange noise? Google it. How many licks does it take to get to the middle of a Tootsie Pop? Google it. We have all been waiting to answer that question for awhile.
About 93% of online experiences begin with a search engine, according to digital marketing expert Neil Patel. Search engines have become the gatekeepers in a way for potential customers to find your business. Improve your company’s web presence so potential customers can find your business. Here are some tips to get you started!
The Importance of Your Brand’s Online Presence
Many small business owners may believe their companies do not need to have an online presence. How are your customers finding you? Many businesses have a reliable reputation through word-of-mouth, but that can only get you so far. Consider your online presence an extension of your word-of-mouth reputation-building.
Let’s say a very happy customer tells all of their friends to use your professional service. These interested friends will most likely look you up through a search engine like Google to get a sense of what your business is about. Even with a glowing recommendation from a friend, these people will still check you out online. Take charge of having something professional for them to find. This is your business and your reputation.
Now, this hypothetical operates under the assumption that all of your business comes from satisfied customer recommendations. Business owners do not meet all of their new customers this way, so let’s discuss other ways people are finding your business. Somebody interested in professional services like yours will most likely start with a search.
#1: Google Places for Business and Google+ Local
You should list your local business with Google Places and Google+ Local if you want to increase your visibility. Google Places allows your business to show up on Google Maps. Both of these help you build your brand visibility and have more of a say of what shows up when somebody looks specifically for your business.
Take for example, Reno resident Jim is looking for a new place to get his car washed. Jim may search “car wash Reno” on Google or other search engines. Will your car wash business show up in the results? That all depends on the online presence of your business, including if you are using Google Places for Business.
You can also use Google Analytics to measure your progress in increasing your web presence on Google.
#2: Social Media Unification
You can get more mileage out of your website if you combine your efforts with various social media platforms. Build your brand on Facebook, Twitter, YouTube, and more. You want to make sure you have a consistent brand image and message across the various social media platforms you use for your business.
You can increase your web presence by being consistently posting on your social media platforms. Share recently written blogs or news on your pages. Be mindful with what you share, as it reflects on your brand. There are many instances of companies on Twitter using current events to promote their business in a way that is not appropriate. Here are some corporate social media fails!
#3: Facebook Ads
You can also use Facebook Ads to target specific demographics. Direct traffic to your website during a promotion or sale with a fine-tuned Facebook Ad that caters to a specific group of people who may be interested in your business.
You can try different types of Facebook Ads with different targeted audience groups to more effectively operate your advertising campaigns! Find out what works and what doesn’t work without breaking the bank on a big spend like a billboard or TV commercial.
#4: Your Blog
Regularly writing blogs can boost your web presence over time. Your online content should be informative and helpful, but don’t forget to include a call to action within your content. You want to make sure visitors know how you can help them if they use your product or service.
In your blog, you want to reference other authorities in the industry and show that you are an expert in your field. The blog space also gives you an opportunity to add links to boost your website more authentically. Now remember, this does not mean making every word of your website a hyperlink! Google updates over the years have taught us that nobody likes a link-stuffer.
3 Types of Blog Titles to Increase Online Presence
As you write blogs to improve your web presence, keep in mind that your title is very important! Certain types of blog titles are showing up first in results these days. Incorporate these title formulas into your content strategy to boost your company’s web presence.
Try a comparison headline. You can use this when comparing and contrasting two services or professions within your industry. The next type of title mirrors the formula of many searches. When people search for how to do something online, they frequently ask for the best or quickest way to achieve their goal. There are many ways to do something, but which will fit my timeline? What is the best option? Consider titling your blogs to reflect this need.
Some successful titles are phrased as questions, like “How much does teeth whitening cost?” You can also add your region to the title to localize your search engine optimization. This type of question about pricing of a service or product is extremely common. Boost your presence on Google by phrasing your title in the form of a question that fits this model.
#5: Improve Web Presence with MarkUBiz
Not sure where to start? How about starting with a free web presence review from our professional marketing team MarkUBiz? We can do a professional analysis of your web presence to find what would help you the most.
With the help of the MarkUBiz team, you can build a strategy to increase your web presence on Google without breaking the bank. MarkUBiz offers various web marketing services, from website development to social media marketing.