8 Reasons Why You Need a Professional Web Design in 2017
Google is a Verb Now.
“Google it.” Have you ever heard this phrase? The concept of using a search engine to solve a problem is so ubiquitous that Merriam-Webster recognizes the word “google” as a verb.
If Samantha has a broken toilet, the first thing she will do is Google search a phrase like “plumbers in Reno” to fix her problem. Does your plumbing business show up in the first page search results? Samantha does not have time to look on page 3 of a search engine results! If your plumbing business does show up on the first page and Samantha clicks to view your site, what will she see? Can she find your phone number or business hours?
Have you ever Googled yourself? Today is the day. Your homework assignment before you ring in the new year is to search yourself and your company on the internet and take stock of what shows up. Potential customers see exactly what you are seeing. Is this an accurate depiction of your company?
Your Web Presence Matters.
Your web presence is important for your business, now more than ever. Your company’s web presence supports your credibility. Even if you are not an expert in websites, you are seen as less of an expert if you do not have a website.
A professional website boosts your credibility with potential clients. They can learn more about why you are so good at what you do! Visitors will read about your skills and expertise in your field on your website. You have an opportunity to call them to action by explaining what makes your company different from others in the industry. You also only have to craft the message for your web page content once. Having a website to sell you can save you precious time.
Your Web Design Reflects Your Reputation
There is already information out there about you and your business. If you do not have a professional website, some amateur review will be the first thing that pops up when someone searches for you. Get ahead of what people are saying about your business and take control of your online image.
You can use your professional website to answer questions or misunderstandings clients may have about your industry. Your website and social media profiles are also more likely to show up when someone looks for you online. This means you have the opportunity to introduce yourself instead of giving the power of a first impression away to someone else.
First Impressions Matter.
Imagine you are getting ready for a first date on a Friday night (go you!). You take a look in your closet to find an outfit that makes you look approachable and shows you as you are. You don’t just throw something on that has wrinkles and stains. You take a shower so that your date knows you understand the basic principles of hygiene.
Why do you do this? To make a good first impression. Why would you do any less for your business? Does your website have visible “wrinkles” or “stains”? You need a website design that shows you are an expert in your field. Does your website say “people enjoy working with me” or “I have no idea what I am doing”? You only get one chance to make a first impression. Use your professional web design to build a first impression that makes you proud.
Many DIY web designs can come off as amateur and reflect poorly on your business. If you use a professional web design, you are sure to end up with a website that best represents your brand. You have the power to customize websites to your specific industry expectations if you work with experts at a Reno digital marketing firm.
Your Time is Important.
If you include quality information within your professional web design, you can answer questions of potential clients without having to step away from your day to day work. If your web design includes e-commerce for your products or service, people can purchase your products even when you are sleeping or spending quality time with your family.
Building a website takes a lot of time. It also takes a significant amount of time to battle the learning curve of all the new technology. You are an expert in your field. Do you really have the spare time to become an expert in all things internet? Good intentions lead to driving yourself crazy spending your weekends with your nose in a Web Design for Dummies book. Leave your website design in the hands of professionals who stay up to date on recent trends and algorithm changes.
Your Website Needs to Do More in 2017.
Professional website developers at Reno digital marketing firms can do more than just make your website look pretty. As you look at different web design packages, you want to make sure your website is also optimized for mobile use. Most of your potential clients are viewing your website on their phones or tablets. Web designs that are not mobile-friendly are so 2016.
If you want your website to show up in search results, you need to make sure your website is very mobile-friendly. Use a Reno digital marketing firm to design your website to work on mobile and show up on Google.
Showing up on the first page of Google’s search results for a certain term or phrase can take time and money. Your Reno digital marketing firm can help you with that. MarkUBiz offers an SEO Kickstarter Program to help boost your website for search engines.
Professional Website = Professional Website Support.
A professional website requires more than just a sleek web design. You also want to have a quality hosting service so you can make sure your website does not crash when new tech comes along. If you have a professional web site, you may also have access to webmaster services. Let someone else deal with the digital upkeep of your website so you can focus on your business.
Be sure to research your professional web host service before you start looking up web design inspirations. Even some professional web hosting services have had troubles in recent years. Consider cloud hosting with MarkUBiz, the Reno digital marketing firm. Our company transitioned to cloud hosting two years ago!
2017 is Your Year to Beat the Competition.
Your competitors have professional websites. Does your web design match up with your competitors’ efforts? If they have more capital to spend, you can still tactfully beat them with a great web design, some SEO work, and a well-constructed Pay-Per-Click advertising campaign. Use an online marketing company to
MarkUBiz, Reno Digital Marketing Firm
Reno internet marketing agency MarkUBiz can help you with your professional website design. Many Reno website design companies can only offer web development services. MarkUBiz offers an array of services to tackle the multiple tiers of a sophisticated approach to online marketing.
Online marketing is a cost-effective way to market your business. Already have a website? The MarkUBiz team can do a FREE Web Presence Review to help you understand what you can do to help our business succeed in 2017. Contact us today for this FREE opportunity!