Call to Action: How One Word Can Change Everything!
This is a case study done by http://contentverve.com on how adding one word to a CTA (Call to action) button can change everything. By changing the word “You” to “My” in the first Case Study, you can see how the CTR (Click Through Rate) went up by 90%. Take some time to read through some of these other case studies and see if you can change something on your buttons in a CTA!
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