Hobby Lobby: Managing Corporate Social Media
The outcry over the Hobby Lobby case (Burwell vs. Hobby Lobby) has been quickly rising following the decision by the Supreme Court, and no platform is hosting more public opinion than social media networks. Opinions are being shared among friends of course, but networks like Facebook allow the public a shot to defend or attack a corporate social media account.
Why Monitor Your Corporate Social Media Account?
Using Hobby Lobby as an example, a crisis can force a corporate social media account to spiral out of control quickly unless frequent monitoring is taking place. Obviously, Hobby Lobby was outnumbered by the tens of thousands of comments that came pouring into its page, but it did manage to offer a few hundred responses in its comment section after posting about the court’s decision.
Why Own A Corporate Social Media Account?
Believe it or not, people on active social media accounts love to engage. When the right topic arises you will see thousands of people come out to throw a few words into the mix to see if they can stir the pot. However, this does not have to be a negative experience for a corporate social media manager.
Being part of or starting a social media trend can be great for your business, especially when the topic is not particularly divided into political or religious grounds. A strong post by your corporate social media account, mixed into a sea of the world’s opinions, exposes you to more people and allows you to support your feelings on your industry’s status, changes or rare happenings.
Conscious Effort When Posting Makes A Difference
Any time you post on a corporate social media profile you must envision your audience’s response. The same goes for placing a comment below another page’s post—your audience is watching! If you want to spark a debate that will bring more people to your page be sure it is a topic that can be controlled and one you are passionate and knowledgeable about.
Our Approach To Corporate Social Media
MarkUBiz uses a specific strategy when posting for corporate social media accounts to engage the online community and keep your audience revisiting frequently. Although posts may differ from one another each one should have a purpose or goal, a link, an attractive photo or an engaging/helpful video.