Facebook Promoted Posts To Endure A ‘Clamp’
By now you have likely dabbled in, or at least considered opening your wallet to, Facebook Promotional Posts on your page. Whether your trying to spread the word about an upcoming event or marketing your newest product launch, Facebook Promoted Posts can be a quick and easy way to get several more eyes on your simple post.
Changes To Facebook Promoted Posts
But has the high use Facebook Promoted Posts forced the executives at the social media titan to think twice? A recent article from The Inquirer says Facebook will “clamp down” on the frequency that these Promoted Posts appear in a user’s News Feed.
MarkUBiz has preached the use of Facebook Ads to help create a buzz about your business, sell a product or bring more traffic to your website. This article vindicated our opinion of Facebook Ads as it mentions the primary reason for cutting back on Facebook Promoted Posts is to sell more Ads.
Facebook Promoted Posts Are Cluttering Walls
According to a recent blog post by Facebook, the News Feed has become cluttered with content that users do not specifically want to see. Results from an ongoing survey showed that Promotional content was flooding the feed, blocking out stories from friends and pages people care about.
In the same blog post Facebook said Pages using the promoted post will see their organic distribution “fall significantly” over time. Not necessarily a warning, but clear enough to understand that if you’re constantly using Facebook Promoted Posts you will be missing portions of your audience.
Facebook Ads Are Your Best Option
Given the affordability of Facebook Ads—especially at the local level—it should come as no surprise that Facebook Promoted Posts come with a downside. They are effective, but you cannot expect the long-term value and results you can receive with traditional Facebook Ads.
MarkUBiz loves to share knowledge on the effectiveness and affordability of Facebook Ads! Contact us today to find out how we can reach your ideal customer!