Google Penguin 2.1 Strikes! – Why You Need To Know What Your SEO Company Is Doing!
Penguin, Panda and Hummingbird are some of the animal related names that have been given to Google’s algorithm updates. Although, the names represent sweet and adorable animals, if you are on the wrong side of a search engine algorithm change it will be anything but sweet! (If you want to see the history of algorithm changes CLICK HERE)
At MarkUBiz our philosophy has been to always focus on quality content creation and proper distribution of said content. With that said, for a long time “backlinks” would do the trick when it came to ranking. Meaning whoever could generate the most backlinks using anchor text (keywords that are links) that relates to their website would win! However, a combination of Google updates have put that strategy to bed.
Google Penguin 2.1 Goes Into Action
Google Penguin 2.1, which was released October 4, 2013 was the latest in the string of these updates where the focus was on spam and spam related activities. Recently, I met with a potential client that said the following:
“We were paying an SEO company $400/month for a long time and we were ranking great and then all of a sudden last year we just fell off the first page.”
The potential client went on to say that the company they were using also went out of business. There are many things I could talk about based on the above statement (like cost for SEO, what makes a good SEO company good, and the like), but the big note here is the sudden drop. My initial thought is that they were hit by one of the many algorithm changes that have come out in the last 12 -18 months.
A Sudden Drop In Rankings Is Never A Good Thing
Once this client signed up with us we went in and started doing in-depth research and found the following:
The above shows that said client was ranking really well (in fact they were in most of the top spots) for a majority of their keywords. However, you will see that after having a great year of rankings in November of 2013 the client’s website disappeared from search results.
Without Diversification In SEO, It Can Hurt Your Company
This lead us to do a little more research and we found the following:
Above you will see what is the most likely cause of the website’s sudden drop in search results. One of their main keywords has an off-site anchor text percentage of 21%. This means that of all the links referring to or linking back to the client’s website 21% of them have the exact same anchor text. In addition, you can see by the highlighted that the amount of links with that exact anchors text is 222,500! That is a tremendous amount of links.
We have now installed Google Analytics on the client’s website and Google Webmaster Tools and will begin to track the website traffic. Once we know what the traffic looks like we will begin an action plan to clean up these links and start doing content based SEO with a broad variety of anchor text to diversify their links. It is a high probability that we will need to disavow (or break) a large number of these links so that we can get the website headed in the right direction.
Make Sure You Know What You Are Getting
I share this story to let you know that it is important to rank well in search results, but how you get there makes all the difference. Although it is impossible for any SEO Company to guarantee that what they are doing is going to work forever, you want to make sure you, at the least, know what the company you are working with is doing for you.
If you feel that this story may be true for your website or you are concerned with the services that you are currently getting from the SEO Company you are using, please don’t hesitate to call (888) 354-6196 or contact us online today. If the above story ends up being true for you then we need to create an action plan now and work on getting your company headed in the right direction!