Instagram Ads Using Facebook Reach Wider Audiences
The process is a relatively new one, but you can now create Instagram ads using Facebook. Ever since Facebook acquired Instagram, this parent company has been looking for ways to allow their clients to take advantage of Instagram’s younger social media audience.
Instagram ads using Facebook is the next step in the evolution of online marketing
Facebook has streamlined the Instagram ad creation process to match its own. So, if you have ever made an ad on Facebook then you’ll have no problem making one for Instagram. There are two things to remember when doing this. 1. You have to have a Facebook page to create an Instagram ad and 2. You must remember to select Instagram in the “Ad Preview” section.
If you would like a full step by step instruction on how to create an Instagram ad click here.
The ICONIC utilizes Instagram ads using Facebook
The ICONIC, an Australian women’s clothing store wanted to improve its brand among Australian women age 21-40. So, ICONIC decided to take advantage of Instagram ads using Facebook. They staged a two stage campaign. The first was to release the Winter fashion line in a series of pictures on Instagram. These were tailored to Instagram. By taking advantage of the scenic and editoral style of pictures on Instagram ICONIC was able to generate a positive buzz. For the second stage ICONIC released individual product Facebook ads with click to response buttons.
Because they took advantage of both social media platforms ICONIC saw a 23% increase in conversions. This led Adam Jacobs, Managing Director and Co-Founder, THE ICONIC to conclude, “working with Instagram has reinforced our hypothesis that traditional media isn’t where our consumers are anymore, and there was a bigger opportunity to engage with them in more emerging digital platforms.”
Facebook’s social media audience is impressive
Last quarter, Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users. Instagram by comparison only has 90 million monthly active users. However, the most common age demographic on Facebook is age 25 to 34, at 29.7% of its users. While Instagram’s most common age demographic is 16-24 at 41%.
The younger generation has come to roost amongst the pictures of Instagram. According to Jenn Herman, a globally recognized expert on social media, the younger generation has chosen to be on Instagram simply “because their parents aren’t on it.”
The numbers are climbing on Instagram
There total number of users is projected to reach 106 million by 2018. Not because it’s a cool new shiny toy that older people aren’t using, but because people enjoy sharing their lives in pictures and not in text.
A picture is worth a thousand words. It takes less time to evoke an emotional response with a picture than with text. People are also more inclined to share their own pictures if that is what the thread is about.
This social media shift to Instagram is also great for businesses. You have a direct line into the social lives of the younger generation. There is no Edgerank like with Facebook. So, Instagram users will see every picture in their feed assuming they scroll down far enough. You can also sell B2B with photos and videos. You don’t have to just use product pictures. You can sell your company by posting office pictures and meetings with your employees.