Interest Based Advertising On Facebook
Facebook is making some tweaks to its targeted advertising efforts that will alter the approach to an Interest Based Advertising program. The social media network is responding to feedback from its users who say they would like to see more relevant ads while browsing. Facebook currently uses the Pages and Interests you have on your personal page as an advertising target, and now it will begin its Interest Based Advertising efforts by using the apps and websites you use.
How Interest Based Advertising Will Look
Because Facebook is available on a variety of platforms (computer, mobile, tablet) it is able to track the websites you use for browsing or research and it has access to the apps running on your device. Based on your current searches and page visits, Facebook will now show relevant ads that will align with your most recent and most popular searches.
For instance, if you have been looking for a gift for your mom’s birthday it will note your searches and show you similar products on sale or that might compliment the items you have searched for. But, what happens when you spend time searching for your mom and those aren’t your particular interests or styles?
More Control Over Ads You See On Facebook
Some of the other feedback Facebook received told them that when an ad shows up that a person does not want to see anymore they don’t feel they have control over it. This will also be part of the Interest Based Advertising changes. Not only can you opt out of the targeting advertising at any time, but now you will be able to click alongside any ad to learn why the ad is being show to you.
From this clickable tool, you will be able to add or remove the interest that brought the ad to you. Once an interest is changed those types of ads will be removed from Interest Based Advertising on Facebook and the ads will then target other interests you have selected or shown online. These changes will be rolled out in the United States in a couple of weeks.
MarkUBiz Facebook Advertising
Our Facebook Advertising Program will help you target the clients your business wants and is having trouble reaching. We have worked with, and are currently working with, several clients who have benefitted from this program. It’s easily adjustable and the reporting statistics are easy to read and tweak. Find out how our program can benefit you and give us a call today!