Maintaining Your Email Newsletters
Newsletters to your loyal subscribing customers are essential to your business and its growth. Social media followers differ from your newsletter subscribers as they have given you permission to send them updates, which proves a genuine interest in your internal workings and monthly (or weekly) happenings. Don’t let them down! Let MarkUBiz Online Marketing help you with your networking and social presence online. We have a few tips below to get you started.
Kicking Things Off
Make sure your readers have some content immediately ready for them when they see the top of your newsletter. Don’t overwhelm them with your headline image or a huge picture. Help them get straight to the content, which should begin with a SIMPLE subject line. No need to get fancy or extravagant with puns or other verbiage, just get to the point.
Show Them You Care
The greeting such as “Hello all” may seem like an easy thing to copy and paste into all the newsletters, but these customers deserve to know you value them for who they are. Don’t be generic, be personal. How would you want to be greeted?
Remember Who You’re Speaking To
Your readers want to know about your business so don’t let the conversation get away from you. Keep the content based on your plans to improve their experience, offer more products and (most important to them) how you will fix any problems. Be sure to slip in some offers to anyone who is looking to buy or may be on the fence about a product upgrade. (This goes back to being personally invested in each customer)
Good Habits To Practice
Get as many proofreading eyes on the letter as possible before you send it out. Spelling mistakes may not be caught by everyone, but the person who does spot them will begin forming a new opinion of you. Take the time and be perfect.
Keep your links short and neat. No need to bog down the letter with extensive clickables. Keep their eyes focused on the word or short link and they are likely to click.
ALWAYS test the email before it goes out. Send it to yourself. Send it to your friends. Make sure it not only looks clean but that it has no hindrances in its capability to send to others or broken links.
Don’t become a victim of poor email newsletter practice. Visit MarkUBiz Online Marketing today!