Online Marketing Programs
Online Marketing -No Neon Signs In The Basement
Search Engine Optimization (SEO) is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. Local SEO increases search traffic from geographic terms. For example, a restaurant wants to be visible in search results when people search for“Reno sandwich shop” or “Italian food Reno.” Good search rankings require SEO. SEO involves persistent content marketing and ongoing updates to your website. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.
Why Do You Need Online Marketing For Your Business?
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic SEO program is needed to earn and maintain page one rankings. You don’t get many clicks if you’re not on page one! If you want more business and are not getting it from traditional marketing or your website alone, you need online marketing. When you reach page one (especially if you are listed multiple times) you position your business in a prime spot to get more traffic to your website and in turn get more business.
Why Is MarkUBiz A Good Fit For Online Marketing?
MarkUBiz is not focused on guaranteeing you first page rankings. Instead, we are focused on the activity that will give your business the best chance of being listed on page one of search results. This means that we are focused on creating and syndicating quality content. We want to make sure you have quality backlinks being built on a consistent basis and that you are focusing on on-site and off-site optimization and marketing. With that said, we are going to make every effort to get your business listed on page one for a variety of keyword terms, but again the focus is the on the activity that is going to give you the best chance, not the results alone.
What Does Online Marketing Program Include?
There are three levels of Search Engine Optimization Bronze, Silver and Gold. Each level has more content creation and more syndication than the other. In addition, we have a Premium SEO Program add-on that will take whichever program is the best fit for you business, to the next level. The Premium SEO Program includes industry specific highly targeted distribution and more time and research per article to make sure the quality of each article is at a higher level. For very specific information you can view a breakdown of the what is included with each service in the following PDF: SEO Service Breakdowns
FAQs About Local & National Online Marketing
You may have heard of search engine optimization, but what is it really? Here is the definition from Wikipedia: “Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” That is a great answer. It is important to highlight the word “natural” and “organic” as these are words that are often used when talking about Search Engine Optimization. The details about how we increase the chance of your website showing up in search results is broken into two categories: On-Site Optimization and Off-Site Optimization.
With traditional marketing you pay for your advertisement to be put out to a large audience. You then cross your fingers and hope that the individual who needs your services sees or hears your advertisement and is inspired enough to take action. With Search Engine Optimization the goal is to make is so that when your current or potential customer goes online (which more and more people are doing) to find a company in your industry in your city you show up. If your business shows up when individuals are looking for a company like yours the chance that they do business with you increases dramatically.
The core of a great Search Engine Optimization Program starts on your website. On-Site Optimization makes sure that your website is telling the search engines exactly what your business does. This includes optimizing the content on each page of your website including the headlines, page content and captions. In addition, it includes a lot of behind the scenes items including optimizing your meta titles, meta description and meta tags. We also do a variety of linking on your website to make sure each page has a chance to rank for a specific keyword. There is much more, but that is the broad overview. The rest of the details are technical in nature, but if you would like more details feel free to contact us with any additional questions 888-354-6196.
Once the on-site optimization is taken care of we move to doing a variety of off-site optimization to continue to increase the chance of your website showing up high in the search results. Off-Site Optimization includes various white-hat linking strategies, press release and various content distribution methods, commenting and other citation and specific link building strategies and much more. All of the off-site optimization is done to help and increase the overall authority of your business, which will help to increase the ranking of your website.
When trying to decide if Search Engine Optimization Program is right for your business you need to understand a few things. First, if you ever read or hear a “guarantee” to make your website rank we recommend that you walk away from whatever company or person told you that. We are not Google or any other search engine so we cannot promise you anything. What we can do is tell you that the strategies we use will give your website the best chance to rank high in the search results as possible.
In addition, you need to understand that a Search Engine Optimization Program is not a short time marketing strategy. It is a long process and take anywhere from 3 to 6 months to start seeing a strong increase in ranking for your website. With that said, although it takes time to start seeing strong rankings, once you start ranking you should see good ranking for a long time as we do white-hit content based search engine optimization.
In addtion, it is important to understand that once you rank, you are not done. We have seen this a few times where a company will stop their SEO program and then their rankings drop. This can happen for a variety of reasons, but the most likely is that Google came out with another algorithm and your SEO now has a few problems that cannot be adjusted. If you continue to do an SEO program even when you are ranking well you insure that you have the best chance of weathering the next algorithm change.