Pinterest Tweaks For More Clicks
The world of Pinterest is filled with business owners actively seeking clicks to their website, traffic to their personal pins and any set of eyes they can reach to display their message. The truth is that a few tactics on Pinterest can actually hurt the amount of people reading or re-pinning your posts, but they come with a few simple fixes.
Vertical Pins For The Vertical World
Pinterest is vertical in its nature as it stacks the images you pin in a grid that’s arranged vertically. Thus, vertical pins provide better flow for a visitor to navigate your boards and are proven to be more effective. Also consider the number of people using Pinterest on mobile phones or devices, which display images vertically. Your vertical pins inherently become more attractive to people browsing on the go.
Longer Descriptions Trump Shorter Blurbs
Many other social sites compete for attention but Pinterest is often used to plan a viewer’s day. Adding a little more detail allows you to target a person’s interests or help spur an idea for the day. Put yourself in the pinner’s shoes and consider what you might like to know when viewing a product or suggestion.
For instance, instead of saying “Love this hoodie!” try helping your visitor understand a situation where the garment could be useful, such as “Great hoodie for early Spring outings and goes great with your favorite jeans.” You don’t have to reach your character limits, but details can go a long way. Plus, it optimizes your search results!
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