Reputation Marketing Is Here To Stay!
Reputation Marketing, Monitoring and/or Management is not new. However, it is finally reached a point where it MUST be part of your marketing toolkit. For years there were sketchy “reputation marketing” services out there where you could pay to have fake reviews put up on various directories, but like everything unethical, Google and other search engines caught on! Today the focus on reputation is around positive reviews from REAL customers on MULTIPLE directories (Google, Yahoo!, Bing, etc…).
After Seeing These Statistics, You Better Start Focusing On Your Reputation!
(stats come from an article by BrightLocal: http://www.brightlocal.com/2014/08/14/5-visual-stats-power-of-online-reviews/)
- 88% have read reviews to determine the quality of a local business
- 72% of consumers say that positive reviews make them trust a local business more
- 88% of consumers say they trust online reviews as much as personal recommendations
- 72% of consumers will take action after reading a positive review
- Reliability (72%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business
If the third statistic does not open your eyes, I don’t know what will. Can you believe that 88% of your consumers trust online reviews as much as personal recommendations. If you get a lot of your business from “word-of-mouth,” then you need to pay attention and be proactive when it comes to your reputation.
What Star Rating Is Too Low?
(BrightLocal also put a blog on this topic: http://www.brightlocal.com/2014/08/12/average-star-rating-low-consider-using-local-business/)
The bottom line is that consumers are way more likely to do business with at least a 3 Star Rating and the likeliness increases with each additional star. If you have no stars or less than a 3 Star Rating you need to take action today!
One thing that this blog does not take into account is the number of reviews. Consumers want to see multiple reviews supporting the rating, so even if you have a good rating it is a good idea to work at getting more reviews.
We Can Help!
If you are not sure what the first step is in being proactive about your online reputation we can help. We offer three levels of Reputation Services: Reputation Monitoring, Reputation Management & Reputation Marketing. If you would like to learn more about how we can help or if you have questions please feel free to contact us.